About us
Marketing lecturer, Consultant, and project evaluator for more than two decades, I have acquired adaptation skills for both a young audience and a professional target.
Digital Marketing
Over the years, the methods practiced in digital marketing have diversified. Today, we talk about brand content, marketing automation, Inbound Marketing, etc.More and more practices have gained independence, while others are emerging. Therefore, it is important to adapt to the existing environment and innovate continuously by anticipating the technological evolutions and the behaviors of the consumers.
Total Quality Management
Total Quality Management (TQM) is a philosophy, methodology, and system of tools for creating and promoting a continuous improvement approach within an organization. This involves the different structures as well as the entire staff. As a result, the costs of non-quality are reduced or even eliminated, and compliance with the requirements of internal and external customers is realized....The TQM encompasses the concepts of organization, excellence, efficiency and effectiveness, leadership, and partnership. Finally, the course is beneficial for developing management skills essential to improving agility in an increasingly global business environment.
Negotiation
We are regularly involved in negotiations with superiors, co-workers, potential employers, suppliers, investors, customers, etc. Often, we are not even aware of the context, ...and we are barely or not at all prepared. The approach adopted is designed for a wide variety of issues faced by professionals, managers, and entrepreneurs, and aims to negotiate in a variety of contexts successfully. Being a skilled negotiator is a prerequisite for creating value, especially for leaders.
Business Intelligence
The term Business Intelligence has been around for twenty years. However, new user-centric IT solutions have contributed to its democratization. Business Intelligence (BI) ... is a set of tools and methods for transmitting relevant information to business managers. Its purpose is to help them understand their environment and support them in their strategic decision-making. The needs of the user are, therefore at the heart of a practical Business Intelligence.
